PRE-SPRING & SPRING CAMPAIGNS
On-set art direction for Maurices “Be Good To Yourself” campaign. I worked with closely with producers, photographers, stylists, and H&MU while directing models for this seasonal campaign.
Photography by: Louisa Wells
maurices
PRE-SPRING & SPRING CAMPAIGNS
On-set art direction for Maurices
“Be Good To Yourself” campaign.
Working with closely with producers, photographers, stylists and H&MU while directing models.
Photography by: Louisa Wells
The “Be Good to Yourself” campaign is a love letter to real women
choosing joy. The direction was not so
much about the pose, but more about the feeling.
pre-spring
Shot in New York over three days
at Industria Williamsburg Studio with an all-women team.
The “Be Good to Yourself” campaign is a love letter to real
women choosing joy. The direction was not so much about the pose,
but more about the feeling.
The “Be Good to Yourself”
campaign is a love letter to real women choosing joy. The direction
was not so much about the pose,
but more about the feeling.
spring
Shot over three day at Industria Williamsburg Studio with an
all-women team of creatives
