PRE-SPRING & SPRING CAMPAIGNS

On-set art direction for Maurices “Be Good To Yourself” campaign. I worked with closely with producers, photographers, stylists, and H&MU while directing models for this seasonal campaign.
Photography by: Louisa Wells

maurices

PRE-SPRING & SPRING CAMPAIGNS

On-set art direction for Maurices
“Be Good To Yourself” campaign.
Working with closely with producers, photographers, stylists and H&MU while directing models.
Photography by: Louisa Wells

Woman wearing a beige and light blue striped sweater, blue wide-leg jeans, and tan shoes, standing against a plain light background.
Young woman with curly hair smiling, wearing a purple jacket and sweatshirt, with her hand in her pocket.

The “Be Good to Yourself” campaign is a love letter to real women
choosing joy. The direction was not so
much about the pose, but more about the feeling.

pre-spring

Shot in New York over three days
at Industria Williamsburg Studio with an all-women team.

The “Be Good to Yourself” campaign is a love letter to real
women choosing joy. The direction was not so much about the pose,
but more about the feeling.

A woman with dark wavy hair smiling with her hands near her face, wearing a purple zip-up jacket and a striped shirt underneath, against a beige background.
Two women smiling and laughing together, one with curly dark hair wearing a cream and blue striped sweater, the other with wavy light brown hair wearing a light purple sweater.
Two women smiling and laughing together, one with curly dark hair wearing a cream and blue striped sweater, the other with wavy light brown hair wearing a light purple sweater.
Woman in black polka-dot sheer top and black pants standing with one hand on her chin against a plain beige background.
Woman in a light denim jacket, gray pants, and white sneakers posing with hands in pockets against a plain background.
Woman in a light denim jacket, gray pants, and white sneakers posing with hands in pockets against a plain background.
Close-up of a woman with curly hair, smiling with her tongue slightly out, wearing gold hoop earrings, a delicate necklace, and a textured red top.
Smiling woman with curly hair wearing a tan coat, striped shirt, and jeans, posing against a plain light-colored background.

The “Be Good to Yourself”
campaign is a love letter to real women choosing joy. The direction
was not so much about the pose,
but more about the feeling.

spring

Shot over three day at Industria Williamsburg Studio with an
all-women team of creatives

A woman with curly red hair sitting on a woven chair against a neutral background, wearing a floral-patterned long-sleeve shirt and light-colored pants with white sneakers, resting her left hand on her face and smiling softly.
A woman with curly hair wearing a white T-shirt with a floral design and pink text that says 'Kindness Matters.' She has a pink sweatshirt draped over her shoulders, khaki pants, and tan sneakers. She is smiling and posing with one hand in her pocket against a plain background.
A woman wearing a striped jacket with a lace-up neckline and an off-white long sleeve shirt underneath. She has curly dark hair and is posing with her right hand resting on her waist, with her gaze slightly to the side and a slight smile.
A woman with curly hair wearing a brown jacket, striped shirt, and jeans, sitting on a wooden chair with one leg crossed over the other, resting her chin on her right hand, in front of a plain light-colored background.

PELOTON

SPLASHLIGHT

BED BATH & BEYOND

MARUICES

TOTSY

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